Going Mobile at Your Casino

More information to help you complement your existing marketing products Originally published by Raving Consulting. For years, casinos have depended on direct mail, newspapers, and television to attract players. Today is different – the mobile device has turned the...

How to Utilize Bullseye Engagement

Diving deeper into push notifications – connecting with the right audience at the right time How many times do we receive a communication to when we don’t want it, and then we can’t find the information when we are looking for it? I just want to be sold to when I am...

Is Mobile Communication Right for Baby Boomers

Mobile is not exclusive to communicating with the Millennial customer … Let’s revisit Baby Boomers with this technology It’s no secret that newspapers have been eaten up by the Internet. Television commercials have been decimated by DVR recordings, and the viewers...

Appy Days: Big Brother is Comping You

Rewards. We all love rewards. Eat two burgers, get a free shake. Shop at the same supermarket, get tickets to Pizza Express. Show them loyalty and get love in return. The business model of ‘looking after a customer’ to earn their affection – and ultimately their...