Is Mobile Communication Right for Baby Boomers

Mobile is not exclusive to communicating with the Millennial customer … Let’s revisit Baby Boomers with this technology It’s no secret that newspapers have been eaten up by the Internet. Television commercials have been decimated by DVR recordings, and the viewers...

Appy Days: Big Brother is Comping You

Rewards. We all love rewards. Eat two burgers, get a free shake. Shop at the same supermarket, get tickets to Pizza Express. Show them loyalty and get love in return. The business model of ‘looking after a customer’ to earn their affection – and ultimately their...

New Partner Comp My Play Joins Raving

We know where customers go to search for plane tickets (Expedia) and say, videos (Amazon) … But where do casino players go to search for the best promotions and incentives in town? Dear Raver, I admit it, I’m not that tech-savvy, but I can tell you that I’m using my...